“My Claudio" by Zenga

Built from Ermenegildo Zegna’s DNA, styled by you: My Claudio is an evolution of the brand, with hand-threaded lace, and fully personalised features, in honour of the craftsmanship that defines Zegna. The campaign launching 14th June is inspired by the graphics and typefaces of ancient Rome. Zegna continues its XXX iconography, matching the sole with its icon. The shoe is extremely light, with the illusion of a heavy silhouette, and My Claudio’s hand-threaded laces reflecting the artisanal value that defines Zegna Leather Accessories. Available to purchase following their appearance in the Summer 2020 Fashion Show, the sneaker can be fully personalized via selected stores. Marked by its iconic thread of lace, My Claudio is a canvas for streetwear and sneaker enthusiasts alike. Selecting from a range of 12 colour laces, 10 colour smooth calf leathers, 3 colour midsoles can all be personalised. Craft each piece of the sneaker from your own design: this is where sophistication meets relevance. Claudio is inspired by the worlds of streetwear and luxury craftsmanship together. Its light touch and versatile design mean you can wear with a suit, a t-shirt, jeans, or trousers. Dress up or down for all occasions and events.

Follow the hashtags—#ZegnaXXX and #MyClaudio—to discover the world of XXX and its storytellers across the globe.

Parasite Magazine